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Soundcloud Plays support artists starting out in the music business

In recent years, young musicians’ start in the music business has increasingly shifted into the digital world. While an ever-growing target audience can be reached on Soundcloud and other music platforms, the first broadcast of a song on the local radio station is becoming less important. This gives aspiring musicians the ideal opportunity to influence their personal career through targeted Soundcloud marketing.

However, what at first glance appears to be an ideal basis for a successful start usually requires time and patience in practice. Particularly in the first phase, many musicians have difficulty in achieving the outreach they desire. Although Soundcloud alone could draw the attention of over 175 million users to the content, initially only a handful of plays can be realised. Anyone who chooses to buy Soundcloud Plays will from then on have a way to significantly speed up that process.

Soundcloud Plays increase the chances of a breakthrough

But what methods exist for making listeners aware of hitherto unknown artists? Here, the use of the portal’s search function doesn’t represent a viable alternative. As there’s no reference to the band, their name can’t be known either. Rather, it’s the suggestions selected by the algorithm based on key criteria that are relevant here. Targeted Soundcloud marketing can increase the chances of being listed there and making it into the playlists.

In the algorithm, the number of plays a song gets equates to its popularity. Many plays make it more likely that users with similar user behaviour will also like it. According to this principle, it’s easy for established artists to integrate their tracks into Soundcloud’s random playback. For beginners, buying Soundcloud Plays can be a useful way to no longer release songs in obscurity, but to have an attractive listing instead. This is often the decisive step to achieving a breakthrough on the platform.